Hello
Hello
At Pitara Jewelry, we believe that jewelry is more than just an accessory—it’s a narrative, a journey through artistry and culture. Founded by Rekha Tiwary, Pitara embraces the timeless traditions of the Subcontinent’s master artisans, crafting pieces that celebrate both heritage and modern design. Every collection we create tells the story of generations of craftsmanship, blending intricate designs with contemporary aesthetics to offer a unique collection that resonates with both tradition and innovation.
Our journey began with an inspiring celebration during Ganesh Chaturdashi, where Pitara made its mark with over 100 exhibitions across the United States. These showcases were more than just displays of Jewelry; they were a tribute to the diverse cultures and artisanal skills of the Subcontinent of India. Our brand is rooted in the rich legacy of handcrafted jewelry, honoring the exceptional talent of artisans whose skills have been passed down through generations.

Empowering Artisans, Enriching Communities
Beyond creating beautiful jewelry, Pitara is dedicated to empowering local artisans. By embracing fair trade practices, we work closely with these artisans to support their craft and foster economic growth within their communities. This collaboration ensures that each piece not only embodies artistic excellence but also contributes to preserving traditional crafts for future generations.
Craftsmanship and Quality
Pitara Jewelry represents a commitment to authenticity and excellence. Each piece in our collection is meticulously crafted, ensuring that it not only captures the beauty of traditional artistry but also meets the highest standards of quality. Whether it's an elegant necklace or a pair of delicate
earrings, every item is a reflection of our dedication to superior craftsmanship and timeless elegance. Our designs transcend cultural boundaries, making them versatile while staying true to their cultural heritage.
Connecting Cultures and Bridging Continents
Under the leadership of Rekha Tiwary, Pitara Jewelry is building connections between diverse cultures, bringing together the rich, vibrant hues of the Subcontinent of India with the eclectic spirit of the West. Our jewelry is more than just an adornment—it’s a bridge between traditions.
In an era dominated by mass-produced goods, Pitara stands as a beacon of handcrafted artistry, where every piece tells a story of culture, tradition, and innovation.
Our Success Journey
Satisfied Customers
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Customers
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Subscribers
Exhibition
Achievement
Pitara has introduced their exquisite jewelry collection, making a striking appearance at New York Fashion Week, highlighted in CEO Magazine, showcased at Badshah's exclusive event, and featured in SHE Magazine.